News

Panettone World Cup: the news of the third edition presented in Milan

Novacart is Golden Partner of the event which will be held from 4 to 6 November at Palazzo delle Stelline in Milan. Novacart Art Panettone Capsule Collection, a contest dedicated to artists and designers for the packaging of the winning panettone, is one of this year’s new features.

The press conference for the presentation of Panettone World Cup (Coppa del Mondo del Panettone), the competition dedicated to the traditional Christmas leavened product, was held on 26 October at Palazzo Lombardia in Milan.

During the press conference, the creator of the event Giuseppe Piffaretti, the Councilor for Agriculture and Food of Lombardy Region Fabio Rolfi and the President of Maestro Martino Association Carlo Cracco presented the news of the 2022 edition.

The final of the event will be held from 4 to 6 November at Palazzo delle Stelline in Milan.

Always alongside pastry professionals, Novacart is Golden Partner of Panettone World Cup and provided the contest with the paper molds that allowed pastry chefs to give life to their creations.

In addition, for this year's edition, Novacart and Panettone World Cup have launched Novacart Art Panettone Capsule Collection, a contest dedicated to artists and designers, invited to create the official packaging of the winning panettone.

Our company is always committed to promoting the excellence of traditional Italian pastry in the world and has already renewed its sponsorship for the 2024 edition of Panettone World Cup.